Sadaf Rasheed
Trustee
Sadaf Rasheed is an applied anthropologist and Director of Anthronation; a consultancy specialising in using social sciences for impactful communications. Prior to this, she has developed behavioural change campaigns in international development, AI, and worked as a communications and UX specialist across the charity and technology sectors.
Sadaf’s love for the environment started during a conservation programme and exchange between London and South Africa. Since then it has manifested in rewilding projects, time on her allotment and an AI Fellowship with friends of the earth, looking at the use of AI to encourage positive behavioural change among community organisations. She is also a trustee with Groundwork London.
Sadaf believes that litter is a blight on communities, impacting safe spaces for children, biodiversity, and the wider community spirit. She supports CleanupUK’s mission to ensure that everyone has access to litter-free public spaces.